If there's one man who can make whisky look sexy, David Beckham is that man.
The former footballer was in Scotland to host an exclusive weekend to celebrate the global launch of Haig Club whisky.
Stepping up in a suave suit and open collar shirt, David was his usual hot self as he filmed the promotional video.
And OK, his speech felt slightly too scripted, but with a face like that to look at, we're not about to complain.
Joined by his glamorous wife, Victoria, David and his guests enjoyed a delicious dinner cooked by celebrity chef Tom Kitchin at Gilmerton House in East Lothian.
The devoted couple also made sure they had time for a selfie, with Victoria affectionately kissing David's cheek - and she even managed to flash a rare smile.
Perhaps it was all that whisky.
Also among the A-list attendees was good pal Gordon Ramsay and business partner Simon Fuller.
The pair have been working together to create the new brand of whisky, and used the weekend to introduce the premium tipple to some of his closest friends.
"I am incredibly proud to have been part of the creation of Haig Club," said David.
"I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig.
"I appreciate a well-made drink and I like to take my time and enjoy it - I try to drink better, not more," he added.
And it's not the first business venture for the sexy star - check out the footballer in his underwear for H&M in the gallery below.
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